The History of Alfa Romeo

The History of Alfa Romeo

The History of Alfa Romeo

Learn About the Automaker's Storied History, then View Alfa Romeo Inventory in NJ!

Alfa Romeo is one of the leading automobile manufacturers in Italy and has been for over a century. Founded by French automotive engineer Alexandre Darracq in 1910, Alfa Romeo was originally called A.L.F.A, an acronym for Anonima Lombarda Fabbrica Automobili (Anonymous Lombard Automobile Factory). The company quickly established itself as one of the foremost car makers in Italy, producing iconic vehicles such as the 1910 24HP and 1912 40-60 HP. Today the Alfa Romeo's brand presence in the US is strong with its Stelvio and Giulia models going strong, along with the brand new Alfa Romeo Tonale! Keep reading to learn more.

The Beginnings of Alfa Romeo

The company changed its name to Alfa Romeo in 1915 after it was taken over by Italian entrepreneurs Nicola Romeo and Ugo Stella. Under their ownership, Alfa Romeo continued to establish itself as a major player in the automotive industry, producing several classic models such as the 8C 2300 and 6C 1750. During the Second World War, Alfa Romeo continued to produce cars, but also manufactured aircraft engines for the Italian military. After the war ended in 1945, Alfa Romeo focused more on their car production, introducing several new models such as the iconic Giulietta series. This period saw Alfa Romeo become one of the most successful car makers in Europe, with sales increasing by more than two thirds between 1950 and 1960.

Alfa Romeo in the 1970s

During the 1970s, Alfa Romeo diversified their range to include luxury vehicles such as the Alfetta saloon and the GTV coupe. They also began to produce a line of commercial vehicles, including the AR6 van. The company continued to gain traction throughout the decade with their range of sporty cars such as the GTV6 and 75 Turbo models.

Alfa Romeo in the '80s

In 1986, Alfa Romeo was acquired by Fiat Group, becoming part of one of the world’s largest car manufacturers. Under Fiat’s ownership, Alfa Romeo was revitalised and produced several modern classics such as the 166 saloon and 147 hatchback. The company also expanded their range to include SUVs and MPVs, with models such as the 156 Crosswagon and 159 Sportwagon becoming popular across Europe.

Alfa Romeo Today

Today, Alfa Romeo is still one of the leading car makers in Italy and continues to produce popular models such as the Giulia and Stelvio. It has also just rolled out the brand new Tonale! The company has come a long way since it was founded more than a century ago and its iconic vehicles continue to be admired by generations of motoring enthusiasts all over the world.  Alfa Romeo’s long history proves that they are a force to be reckoned with in the automotive industry.  The company is sure to continue making waves for many years to come. 

Visit Alfa Romeo Fullerton for New & Used Alfa Romeo Models!

From its humble beginnings as A.L.F.A, the company has evolved into one of the world’s foremost automakers. With its iconic models and dedication to excellence, Alfa Romeo is sure to remain an integral part of the automotive industry for many years to come.  Thank you for taking the time to read this article. We hope it has been informative and enjoyable!  If you are interested in Alfa Romeo ownership in New Jersey, Fullerton Alfa Romeo is the place to go! Check out our inventory online or stop by our showroom in Somerville. 
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VIN: 2C3CDZAG2PH526514
Stock: PH526514
30,515 mi
Ext.

Features

  • Bluetooth®
  • Android Auto
  • Apple CarPlay
  • Keyless Entry
  • Keyless Ignition System
  • Emergency Brake Assist

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Pitch Black Clearcoat 2023 Dodge Challenger SXT RWD 8-Speed Automatic 3.6L V6 24V VVT LUBE, OIL, & FILTER, CJDR CPOV, Quick Order Package 2EA.

Recent Arrival! 19/30 City/Highway MPG
  • Internet Price $26,500

VIN: 1C4HJXEN8PW529801
Stock: PW529801
29,175 mi
Ext.

Features

  • Bluetooth®
  • 4WD/AWD
  • Keyless Entry
  • Keyless Ignition System
  • Wi-Fi Hotspot
  • Emergency Brake Assist

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White Knuckle Clearcoat 2023 Jeep Wrangler Sahara 4WD 8-Speed Automatic 2.0L I4 DOHC LUBE, OIL, & FILTER, Quick Order Package 22G Sahara.

Recent Arrival!
  • Internet Price $40,951

VIN: 1C4AJWAG7FL513107
Stock: FL513107
44,685 mi
Ext.

Features

  • Bluetooth®
  • 4WD/AWD
  • Keyless Entry
  • Emergency Brake Assist
  • Satellite Radio
  • Tow Hitch/Tow Package

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Black Clearcoat 2015 Jeep Wrangler Sport 4WD 5-Speed Automatic 3.6L V6 24V VVT LUBE, OIL, & FILTER, 17" x 7.5" Aluminum Wheels, Air Conditioning, Auto-Dimming Mirror w/Reading Lamp, Connectivity Group, Front 1-Touch Down Power Windows, Leather Wrapped Steering Wheel, Power Convenience Group, Power Heated Mirrors, Power Locks, Quick Order Package 24S, Remote Keyless Entry, Security Alarm, Tire Pressure Monitoring Display, Uconnect Voice Command w/Bluetooth®, Vehicle Information Center.

Recent Arrival! Odometer is 44028 miles below market average!

Awards:
* 2015 KBB.com 10 Most Awarded Cars * 2015 KBB.com 10 Coolest New Cars Under $25,000 * 2015 KBB.com 10 Most Fun SUVs * 2015 KBB.com 10 Best SUVs Under $25,000 * 2015 KBB.com Best Resale Value Awards
  • Internet Price $21,000

VIN: 1C4RJKBG4M8143616
Stock: M8143616A
40,629 mi
Ext.

Features

  • Adaptive Cruise Control
  • Bluetooth®
  • Heated Steering Wheel
  • Remote Start
  • 3rd Rear Seat
  • 4WD/AWD

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Diamond Black Crystal Pearlcoat 2021 Jeep Grand Cherokee L Limited 4WD 8-Speed Automatic 3.6L V6 24V VVT LUBE, OIL, & FILTER, 220 Amp Alternator, Automatic Headlamp Leveling System, Heavy-Duty Engine Cooling, Quick Order Package 22E, Rear Load Leveling Suspension, Trailer Hitch Zoom, Trailer Tow Group (B) (DISC).

Recent Arrival!
  • Internet Price $36,000

VIN: 4S3GTAB67K3702458
Stock: K3702458
111,243 mi
Ext.

Features

  • Bluetooth®
  • 4WD/AWD
  • Android Auto
  • Aux Input
  • Keyless Entry
  • Emergency Brake Assist
  • Internet Price Call for Price

VIN: KMUKCDTC6PU011081
Stock: PU011081
11,972 mi
Ext.

Features

  • Adaptive Cruise Control
  • Bluetooth®
  • Heated Steering Wheel
  • 4WD/AWD
  • Android Auto
  • Apple CarPlay

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Uyuni White 2023 Genesis GV60 Advanced AWD 1-Speed Automatic Electric Motor LUBE, OIL, & FILTER.

Recent Arrival! 103/86 City/Highway MPG
  • Internet Price $41,000


VIN: 1C6HJTFG1PL535456
Stock: PL535456
22,156 mi
Ext.

Features

  • Bluetooth®
  • 4WD/AWD
  • Keyless Entry
  • Keyless Ignition System
  • Wi-Fi Hotspot
  • Emergency Brake Assist

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Bright White Clearcoat 2023 Jeep Gladiator Overland 4WD 8-Speed Automatic 3.6L V6 24V VVT LUBE, OIL, & FILTER, CJDR CPOV, Quick Order Package 24G Overland (DISC).

Recent Arrival! Odometer is 5195 miles below market average!
  • Internet Price $37,000


VIN: 1GCUYHEL5KZ416104
Stock: KZ416104
34,831 mi
Ext.

Features

  • Bluetooth®
  • Heated Steering Wheel
  • 4WD/AWD
  • Android Auto
  • Apple CarPlay
  • Keyless Entry

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Satin Steel Metallic 2019 Chevrolet Silverado 1500 High Country 4WD 10-Speed Automatic EcoTec3 6.2L V8 LUBE, OIL, & FILTER, 10-Speed Automatic, 4WD, Jet Black Leather, 10-Way Power Driver Seat w/Lumbar, 10-Way Power Passenger Seat Adjuster w/Lumbar, 120-Volt Instrument Panel Power Outlet, 12-Volt Rear Auxiliary Power Outlet, 170 Amp Alternator, 2nd Row Heated Outboard Seats, 8" Driver Information Center, Advanced Trailering System, Auto-Dimming Inside Rear-View Mirror, Auxiliary External Transmission Oil Cooler, Bluetooth®® For Phone, Chevytec Spray-On Black Bedliner, Chrome Assist Steps, Chrome Grille, Chrome Recovery Hooks, Color-Keyed Carpeting Floor Covering, Compass, Deep-Tinted Glass, Driver Memory, Dual Exhaust w/Polished Outlets, Electrical Lock Control Steering Column, Electronic Cruise Control, Floor Mounted Console, Following Distance Indicator, Forward Collision Alert, Front Carpeted Floor Mats, Front LED Fog Lamps, Front Pedestrian Braking, HD Radio, HD Rear Vision Camera, Heated Driver & Front Passenger Seats, Heated Steering Wheel, Heavy-Duty Rear Locking Differential, Hitch Guidance, Hitch Guidance w/Hitch View, Integrated Trailer Brake Controller, IntelliBeam Automatic High Beam On/Off, Keyless Open & Start, Lane Change Alert w/Side Blind Zone Alert, Lane Keep Assist w/Lane Departure Warning, Leather Wrapped Steering Wheel, LED Cargo Area Lighting, Low Speed Forward Automatic Braking, Manual Tilt/Telescoping Steering Column, OnStar & Chevrolet Connected Services Capable, Outside Heated Power-Adjustable Mirrors, Painted Mirror Caps, Power Door Locks, Power Front Passenger Windows w/Express Up/Down, Power Front Windows w/Driver Express Up/Down, Power Rear Windows w/Express Down, Power Sliding Rear Window w/Rear Defogger, Preferred Equipment Group 3LZ, Rear Carpeted Floor Mats, Rear Cross Traffic Alert, Rear Dual USB Charging-Only Ports, Rear Wheelhouse Liners, Remote Vehicle Starter System, Safety Alert Seat, Safety Package II, SiriusXM Radio, Steering Wheel Audio Controls, Theft Deterrent System (Unauthorized Entry), Trailer Tire Pressure Monitor System, Trailering Package, Ultrasonic Front & Rear Park Assist, Universal Home Remote, Up-Level Rear Seat w/Storage Package, Ventilated Driver & Front Passenger Seats, Wireless Charging.

Recent Arrival! Odometer is 20591 miles below market average!
  • Internet Price $43,000


VIN: ZASPAKBN2P7D64705
Stock: 2P7D64705
39,183 mi
Ext.

Features

  • Adaptive Cruise Control
  • Bluetooth®
  • Heated Steering Wheel
  • Remote Start
  • 4WD/AWD
  • Keyless Entry

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Vulcano Black Metallic 2023 Alfa Romeo Stelvio AWD 8-Speed Automatic I4 LUBE, OIL, & FILTER, Active Assist Plus Package, Active Blind Spot Assist, Body Color Appearance Kit, Cargo Compartment Adjustable Rail System, Driver Attention Alert, Dual Bright Exhaust Tips, Front Tunnel Cargo Net, Gloss Black w/White Brake Calipers, harman/kardon Premium Audio, Highway Assist System, Intelligent Speed Assist (ISA), Lane Keep Assist, Leather Dash & Upper Doors, Luxury Leather Trimmed Seats, Navigation System, Power Adjust 8-Way Driver Seat, Power Adjust 8-Way Front Passenger Seat, Quick Order Package 22X Lusso, Satin Aluminum Window Surround Molding, Traffic Jam Assist, Traffic Sign Recognition, Wheels: 21" x 8.5" Bright 5-Hole Aluminum.

Recent Arrival! 22/28 City/Highway MPG
  • Internet Price $35,000


VIN: 2C3CDZBT0PH602498
Stock: PH602498A
15 mi
Ext.

Features

  • Bluetooth®
  • Heated Steering Wheel
  • Remote Start
  • Android Auto
  • Apple CarPlay
  • Heated Seats

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White Knuckle Clearcoat 2023 Dodge Challenger R/T RWD 8-Speed Automatic V8 LUBE, OIL, & FILTER, 1-Yr SiriusXM Guardian Trial, 276 Watt Amplifier, 4G LTE Wi-Fi Hot Spot, 506 Watt Amplifier, 8.4" Touchscreen Display, 9 Amplified Speakers w/Subwoofer, Alpine Audio Group w/Subwoofer, Apple CarPlay, Black Fuel Filler Door, Black Grille w/Bezel, Black Satin Painted Hood, Black-Edged Premium Floormats, Blind Spot & Cross Path Detection, Body Color Exterior Mirrors, Brembo 4-Piston Fixed Caliper Brakes, Challenger Script Grille Badge, Compass Gauge, Deluxe Security Alarm, Dodge Performance Pages, Door Trim Panel w/Ambient Lighting, Exterior Mirrors w/Heating Element, Flat-Bottom Steering Wheel, For Details, Visit DriveUconnect.com, Front Fog Lamps, Gloss Black I/P Cluster Trim Rings, Google Android Auto, GPS Antenna Input, HD Radio, Heated Steering Wheel, High Performance Suspension, High-Intensity Discharge Headlamps, Illuminated Air-Catcher Headlamps, Integrated Center Stack Radio, Integrated Voice Command w/Bluetooth®, Line Lock, Media Hub (2 USB, AUX), MOPAR Cold Air Intake System, Nappa/Alcantara Performance Seats, Performance Handling Group (DISC), Performance Plus Package (DISC), Plus Package, Power Multi-Function Foldaway Mirrors, Power Tilt/Telescope Steering Column, Premium-Stitched Dash Panel, Quick Order Package 28H, Radio: Uconnect 4C w/8.4" Display, Red Brake Calipers, Rhombi 2-Pc Wheel Center Cap, Rhombi Illum Air Catcher Headlamp, Satin Wrap Roof/Decklid, Shark Fin Antenna, SiriusXM Satellite Radio, Surround Sound, T/A Bodyside Graphic, T/A Package, T/A Spoiler Decal, USB Host Flip, Wheels: 20" x 9.0" Lo Gloss Granite Crystal, Wheels: 20" x 9.5" Low Gloss Black Drag (DISC), White Face Instrument Cluster.
Price includes $3750 in power dollars


Recent Arrival! Odometer is 4553 miles below market average!
  • Retail Price: $60,515
  • Internet Price $49,500

  • You Save: $11,015

VIN: 2C3CDZBT7PH571279
Stock: PH571279A
14 mi
Ext.

Features

  • Bluetooth®
  • Heated Steering Wheel
  • Remote Start
  • Android Auto
  • Apple CarPlay
  • Heated Seats

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Dealer Comments
F8 Green 2023 Dodge Challenger R/T RWD 8-Speed Automatic V8 LUBE, OIL, & FILTER, 1-Yr SiriusXM Guardian Trial, 276 Watt Amplifier, 4G LTE Wi-Fi Hot Spot, 506 Watt Amplifier, 8.4" Touchscreen Display, 9 Amplified Speakers w/Subwoofer, Alpine Audio Group w/Subwoofer, Apple CarPlay, Auto High Beam Headlamp Control, Black Fuel Filler Door, Black Grille w/Bezel, Black Satin Painted Hood, Black-Edged Premium Floormats, Blind Spot & Cross Path Detection, Body Color Exterior Mirrors, Brembo 4-Piston Fixed Caliper Brakes, Challenger Script Grille Badge, Compass Gauge, Deluxe Security Alarm, Dodge Performance Pages, Door Trim Panel w/Ambient Lighting, Exterior Mirrors w/Heating Element, Flat-Bottom Steering Wheel, For Details, Visit DriveUconnect.com, Front Fog Lamps, Gloss Black I/P Cluster Trim Rings, Google Android Auto, GPS Antenna Input, HD Radio, Heated Steering Wheel, High Performance Suspension, High-Intensity Discharge Headlamps, Illuminated Air-Catcher Headlamps, Integrated Center Stack Radio, Integrated Voice Command w/Bluetooth®, Line Lock, Media Hub (2 USB, AUX), MOPAR Cold Air Intake System, Nappa/Alcantara Performance Seats, Performance Handling Group (DISC), Performance Plus Package (DISC), Plus Package, Power Multi-Function Foldaway Mirrors, Power Tilt/Telescope Steering Column, Premium-Stitched Dash Panel, Quick Order Package 28H, Radio: Uconnect 4C w/8.4" Display, Rain Sensitive Windshield Wipers, Red Brake Calipers, Rhombi 2-Pc Wheel Center Cap, Rhombi Illum Air Catcher Headlamp, Satin Wrap Roof/Decklid, Shark Fin Antenna, SiriusXM Satellite Radio, Surround Sound, T/A Bodyside Graphic, T/A Package, T/A Spoiler Decal, Technology Group, USB Host Flip, Wheels: 20" x 9.0" Lo Gloss Granite Crystal, Wheels: 20" x 9.5" Low Gloss Black Drag (DISC), White Face Instrument Cluster.

Price includes $3750 in power doll

Recent Arrival! Odometer is 4554 miles below market average!
  • Retail Price: $61,305
  • Internet Price $49,000

  • You Save: $12,305

VIN: 1C4RJHAG5PC581177
Stock: PC581177
22,125 mi
Ext.

Features

  • Adaptive Cruise Control
  • Bluetooth®
  • Heated Steering Wheel
  • Remote Start
  • 4WD/AWD
  • Heated Seats

More Details

Dealer Comments
Silver Zynith 2023 Jeep Grand Cherokee Altitude 4WD 8-Speed Automatic 3.6L V6 24V VVT LUBE, OIL, & FILTER, 4WD, 115V Auxiliary Power Outlet, Altitude Appearance Package, Black Headliner, Capri Leatherette/Suede Seats, Delete Laredo Badge, Gloss Black Exterior Accents, Heated Front Seats, Heated Steering Wheel, Molded In Color Black/Gloss Black Roof Rails, Power Liftgate, Quick Order Package 23B Altitude, Rain Sensitive Windshield Wipers, Remote Start System, Secondary Active Grille Shutters, Selectable Tire Fill Alert, Wheels: 18" x 8" Fully Painted Aluminum 1, Wireless Charging Pad.

Recent Arrival! Odometer is 2707 miles below market average! 19/26 City/Highway MPG
  • Retail Price: $38,000
  • Internet Price $37,900

  • You Save: $100


*Please contact the dealer for additional manufacturer rebates that may be available that could reduce your price further! Additional factory rebates from certain manufacturers, such as first time buyers, recent college graduates, veterans and/or active members of the military, owners of competitive makes, loyalty rebates etc, are not included. Not all customers qualify for all rebates and residency restrictions apply. We make every effort to provide accurate information, but please verify options and price before purchasing. All vehicles are subject to prior sale. All prices are special internet prices only. All financing is subject to approved credit. Price(s) include(s) all costs to be paid by a consumer, except for registration fees, sales tax, and $698 documentation fee.

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Max payload/towing estimate ratings shown. Additional options, equipment, passengers, and cargo weight may affect payload/towing weights. See dealer for details.