The History of Alfa Romeo

The History of Alfa Romeo

The History of Alfa Romeo

Learn About the Automaker's Storied History, then View Alfa Romeo Inventory in NJ!

Alfa Romeo is one of the leading automobile manufacturers in Italy and has been for over a century. Founded by French automotive engineer Alexandre Darracq in 1910, Alfa Romeo was originally called A.L.F.A, an acronym for Anonima Lombarda Fabbrica Automobili (Anonymous Lombard Automobile Factory). The company quickly established itself as one of the foremost car makers in Italy, producing iconic vehicles such as the 1910 24HP and 1912 40-60 HP. Today the Alfa Romeo's brand presence in the US is strong with its Stelvio and Giulia models going strong, along with the brand new Alfa Romeo Tonale! Keep reading to learn more.

The Beginnings of Alfa Romeo

The company changed its name to Alfa Romeo in 1915 after it was taken over by Italian entrepreneurs Nicola Romeo and Ugo Stella. Under their ownership, Alfa Romeo continued to establish itself as a major player in the automotive industry, producing several classic models such as the 8C 2300 and 6C 1750. During the Second World War, Alfa Romeo continued to produce cars, but also manufactured aircraft engines for the Italian military. After the war ended in 1945, Alfa Romeo focused more on their car production, introducing several new models such as the iconic Giulietta series. This period saw Alfa Romeo become one of the most successful car makers in Europe, with sales increasing by more than two thirds between 1950 and 1960.

Alfa Romeo in the 1970s

During the 1970s, Alfa Romeo diversified their range to include luxury vehicles such as the Alfetta saloon and the GTV coupe. They also began to produce a line of commercial vehicles, including the AR6 van. The company continued to gain traction throughout the decade with their range of sporty cars such as the GTV6 and 75 Turbo models.

Alfa Romeo in the '80s

In 1986, Alfa Romeo was acquired by Fiat Group, becoming part of one of the world’s largest car manufacturers. Under Fiat’s ownership, Alfa Romeo was revitalised and produced several modern classics such as the 166 saloon and 147 hatchback. The company also expanded their range to include SUVs and MPVs, with models such as the 156 Crosswagon and 159 Sportwagon becoming popular across Europe.

Alfa Romeo Today

Today, Alfa Romeo is still one of the leading car makers in Italy and continues to produce popular models such as the Giulia and Stelvio. It has also just rolled out the brand new Tonale! The company has come a long way since it was founded more than a century ago and its iconic vehicles continue to be admired by generations of motoring enthusiasts all over the world.  Alfa Romeo’s long history proves that they are a force to be reckoned with in the automotive industry.  The company is sure to continue making waves for many years to come. 

Visit Alfa Romeo Fullerton for New & Used Alfa Romeo Models!

From its humble beginnings as A.L.F.A, the company has evolved into one of the world’s foremost automakers. With its iconic models and dedication to excellence, Alfa Romeo is sure to remain an integral part of the automotive industry for many years to come.  Thank you for taking the time to read this article. We hope it has been informative and enjoyable!  If you are interested in Alfa Romeo ownership in New Jersey, Fullerton Alfa Romeo is the place to go! Check out our inventory online or stop by our showroom in Somerville. 
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VIN: 1C6JJTBG2NL157894
Stock: NL157894A
6,600 mi
Ext.

Features

  • Bluetooth®
  • 4WD/AWD
  • Keyless Entry
  • Keyless Ignition System
  • Leather Seats
  • Emergency Brake Assist

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Sarge Green Clearcoat 2022 Jeep Gladiator Rubicon 4WD 6-Speed Manual 3.6L V6 24V VVT LUBE, OIL, & FILTER, 240 Amp Alternator, 700 Amp Maintenance Free Battery, Auxiliary Switch Group, Auxiliary Switches, Class IV Receiver Hitch, Heavy-Duty Engine Cooling, Navigation System, Quick Order Package 23R, Trailer Hitch Zoom, Trailer Tow Package.

Recent Arrival!
  • Retail Price: $56,690
  • Internet Price $44,000

  • You Save: $12,690

VIN: WDYPF0CD0KP039553
Stock: KP039553
106,426 mi
Ext.

Features

  • Bluetooth®
  • Keyless Entry
  • Emergency Brake Assist
  • Rear View Camera
  • Tow Hitch/Tow Package
  • Turbo Charged Engine

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2019 Freightliner Sprinter 2500 RWD 7G-TRONIC 7-Speed Automatic 3.0L V6 Turbodiesel LUBE, OIL, & FILTER.

Recent Arrival!
  • Retail Price: $38,000
  • Internet Price $21,500

  • You Save: $16,500

VIN: SALRU2RV8L2415087
Stock: L2415087
40,453 mi
Ext.

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  • Bluetooth®
  • Heated Steering Wheel
  • 3rd Rear Seat
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White 2020 Land Rover Discovery Landmark Edition 4WD ZF 8-Speed Automatic V6 Supercharged LUBE, OIL, & FILTER.

Odometer is 1546 miles below market average!

Awards:
* ALG Residual Value Awards, Residual Value Awards
  • Retail Price: $37,500
  • Internet Price $31,000

  • You Save: $6,500

VIN: 1C6SRFJT5PN576925
Stock: PN576925A
7,044 mi
Ext.

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Billet Silver Metallic Clearcoat 2023 Ram 1500 Laramie 4WD 8-Speed Automatic HEMI 5.7L V8 Multi Displacement VVT eTorque LUBE, OIL, & FILTER, 12" Touchscreen Display, 2nd Row In Floor Storage Bins, 4G LTE Wi-Fi Hot Spot, Apple CarPlay, Auto High Beam Headlamp Control, Blind Spot & Cross Path Detection, Connected Travel & Traffic Services, Connectivity - US/Canada, Disassociated Touchscreen Display, Electric Shift-On-Demand Transfer Case, Foam Bottle Insert (Door Trim Panel), For Details, Visit DriveUconnect.com, For More Info, Call 800-643-2112, Front Door Accent Lighting, Front LED Fog Lamps, Global Telematics Box Module (TBM), Google Android Auto, GPS Antenna Input, GPS Navigation, HD Radio, Integrated Center Stack Radio, Integrated Voice Command w/Bluetooth®, Laramie Level 1 Equipment Group, LED Reflector Headlamps, ParkSense Front/Rear Park Assist w/Stop, Quick Order Package 27H Laramie, Radio: Uconnect 5 Nav w/12.0" Display, Rain Sensitive Windshield Wipers, Rear Door Accent Lighting, Rear Power Sliding Window, Rear Window Defroster, Remote Tailgate Release, SiriusXM Radio Service, SiriusXM w/360L, USB Host Flip.

Odometer is 4386 miles below market average!
  • Retail Price: $65,665
  • Internet Price $48,500

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VIN: ZASPAKAN4P7D63685
Stock: P7D63685A
16,910 mi
Ext.

Features

  • Adaptive Cruise Control
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Vulcano Black Metallic 2023 Alfa Romeo Stelvio Sprint AWD 8-Speed Automatic I4 LUBE, OIL, & FILTER, Quick Order Package 22M Sprint.

Recent Arrival! 22/28 City/Highway MPG
  • Retail Price: $50,830
  • Internet Price $32,900

  • You Save: $17,930

VIN: ZASPAKAN7P7D63826
Stock: P7D63826A
7,466 mi
Ext.

Features

  • Adaptive Cruise Control
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Alfa Rosso 2023 Alfa Romeo Stelvio Sprint AWD 8-Speed Automatic I4 LUBE, OIL, & FILTER, Navigation System, Quick Order Package 22M Sprint.

Recent Arrival! 22/28 City/Highway MPG
  • Retail Price: $50,670
  • Internet Price $32,000

  • You Save: $18,670

VIN: 1C4RJKBGXP8812797
Stock: P8812797A
6,540 mi
Ext.

Features

  • Adaptive Cruise Control
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Velvet Red Pearlcoat 2023 Jeep Grand Cherokee L Limited 4WD 8-Speed Automatic 3.6L V6 24V VVT LUBE, OIL, & FILTER, Navigation System, Quick Order Package 23E.

PRICE includes 10% standalone $5414 GOOD TILL 4/30/24

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  • Retail Price: $54,145
  • Internet Price $39,500

  • You Save: $14,645

VIN: 3FMTK3SU7PMA39647
Stock: PMA39647A
4,315 mi
Ext.

Features

  • Adaptive Cruise Control
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  • 4WD/AWD
  • Android Auto
  • Apple CarPlay

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Gray Metallic 2023 Ford Mustang Mach-E Premium AWD Single-Speed Automatic 8-Cylinder Electric ZEV 266hp LUBE, OIL, & FILTER, Equipment Group 300A.

PRICE INCLUDES $1000 IN rebates PLUS 0% FOR 72


Recent Arrival! 97/85 City/Highway MPG
  • Internet Price $45,000

VIN: 1FTFW1E84MFA71671
Stock: MFA71671
59,725 mi
Ext.

Features

  • Adaptive Cruise Control
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  • 4WD/AWD
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Agate Black Metallic 2021 Ford F-150 Platinum 4WD 10-Speed Automatic 3.5L V6 EcoBoost 4WD, ABS brakes, Alloy wheels, Compass, Electronic Stability Control, Equipment Group 700A Standard, Front dual zone A/C, Heated door mirrors, Heated front seats, Heated rear seats, Illuminated entry, Integrated Trailer Brake Controller, Low tire pressure warning, Remote keyless entry, Traction control.

Recent Arrival!

Awards:
* NACTOY 2021 North American Truck of the Year
  • Internet Price $45,000

VIN: 1FMSK8DH2PGA55810
Stock: PGA55810
28,730 mi
Ext.

Features

  • Bluetooth®
  • 3rd Rear Seat
  • 4WD/AWD
  • Android Auto
  • Apple CarPlay
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2023 Ford Explorer XLT 4WD 10-Speed Automatic 2.3L EcoBoost I-4 LUBE, OIL, & FILTER, 4WD, Acoustic-Laminated Front Side Windows, Equipment Group 202A, Heated ActiveX Captain's Chairs, Heated Steering Wheel, LED Fog Lamps, Remote Start System, SecuriCode Keyless Entry Keypad.
FORD GOLD CPO

Recent Arrival! 20/27 City/Highway MPG
  • Internet Price $33,400

VIN: 2FMPK4J90PBA16393
Stock: PBA16393A
6,353 mi
Ext.

Features

  • Bluetooth®
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  • Android Auto
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  • Heated Seats

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Carbonized Gray Metallic 2023 Ford Edge SEL AWD 8-Speed Automatic EcoBoost 2.0L I4 GTDi DOHC Turbocharged VCT LUBE, OIL, & FILTER, AWD, 110V/150W AC Power Outlet, ActiveX Seating Material Htd Bucket Seats, Black Beltline Molding, Black Roof-Rack Side Rails, Convenience Package, Dark Carbonized Gray Lower Front Bumper, Door Inserts w/Navy Pier Accent Stitching, Equipment Group 201A, Fog Lamps w/Iconic Silver Bezel, Paragon Instrument Panel Appliques, Perimeter Alarm, Pillar Black Grille Bars, Pillar Black Mirror Caps, Power Liftgate, Remote Start System, Sport Appearance Package, Universal Garage Door Opener (UGDO), Wheels: 18" Carbonized Gray-Painted Aluminum, Wireless Charging Pad.





Recent Arrival! 21/28 City/Highway MPG
  • Retail Price: $44,035
  • Internet Price $30,900

  • You Save: $13,135

VIN: ZASPAKANXP7D64078
Stock: P7D64078A
11,735 mi
Ext.

Features

  • Adaptive Cruise Control
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  • Remote Start
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Vesuvio Gray Metallic 2023 Alfa Romeo Stelvio Sprint AWD 8-Speed Automatic I4 LUBE, OIL, & FILTER, Navigation System, Quick Order Package 22M Sprint.

Recent Arrival! 22/28 City/Highway MPG
  • Retail Price: $50,830
  • Internet Price $32,500

  • You Save: $18,330


*Please contact the dealer for additional manufacturer rebates that may be available that could reduce your price further! Additional factory rebates from certain manufacturers, such as first time buyers, recent college graduates, veterans and/or active members of the military, owners of competitive makes, loyalty rebates etc, are not included. Not all customers qualify for all rebates and residency restrictions apply. We make every effort to provide accurate information, but please verify options and price before purchasing. All vehicles are subject to prior sale. All prices are special internet prices only. All financing is subject to approved credit. Price(s) include(s) all costs to be paid by a consumer, except for registration fees, sales tax, and $698 documentation fee.

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Max payload/towing estimate ratings shown. Additional options, equipment, passengers, and cargo weight may affect payload/towing weights. See dealer for details.